Interactivity

Whenever a user clicks on a link, submits a form or emails you with a comment, they are interacting with your web pages.

Interactivity is what differentiates the web from traditional media such as print.

It's important that users are able to interact with the LSE website in a useful, consistent way. Clarity and consistency help make a website look professional; minimise confusion and disorientation for the user; and help get your message across.