Editorial/ writing

It's important that the LSE's website maintains the same high standards as its print publications. The editorial web style guide is consistent with the style guide maintained by the Press and Information Office.

Clarity and consistency help make a website look professional; minimise confusion and disorientation for the user; and help get your message across.

Users don't read on-screen in the same way as they read on paper, so web content needs to be presented in a way that suits on-screen reading.